Black Friday is an iconic period of the year whereby brands and businesses triple sales, revenue and consumer engagement. That is why we are sharing these Black Friday promo ideas and examples to help you crush your 2023 targets by leveraging customers’ readiness to spend more than ever.
We will delve into various Black Friday sales strategies that can help you create a memorable shopping experience for your customers while boosting brand visibility and driving engagement across online and offline channels in Nigeria.
What’s the big deal about Black Friday?
- Black Friday online sales grew 3.5% to $65.3 billion globally in 2022.
- Consumers spent $1.14 trillion online globally across the Holiday Season.
- Black Friday was the biggest day for in-store shopping in the U.S. in 2022, reaching 72.9 million consumers, up almost 15% YoY. 18. 87.2 million U.S. consumers shopped online on Black Friday in 2022, roughly equal to 2021
- Research by the Bureau of Market Research (BMR) on behalf of Capital Connect says “South African retailers are expected to generate around R17,3-billion in additional sales over the Black Friday promotional period, representing around 6,7% growth over the Black Friday period in 2021.
These among other reasons prove that Black Friday can be your cash cow this year, regardless of the gloomy economic conditions and hyper-inflation. Are you ready to double the sale of your product and services in 2023?
Customers’ Expectations during Black Friday
Globally, customers are looking forward to the best deals such as clearance sales, huge discounts, souvenirs, free delivery among other incentives that can motivate them to buy more goods and services at unusual prices. If you didn’t know that there are people who save throughout the year for Black Friday shopping, now you know.
If you knew but didn’t pay attention, trust me you are leaving a lot of money on the table. I can tell you for free that your competitors are cashing out big time and luring your customers to themselves with exciting Black Friday offers.
5 Black Friday Promo Strategies for Nigerian Vendors and SMEs
1. Personalized Experience, Deals and Gifts
Tailor your Black Friday offers, gifts and discounts to individual preferences and shopping habits of your customers. By understanding and learning from the buying habits of your existing customers, you can deliver unbeatable deals that will make both old and new customers feel super valued which will in return increase their likelihood of making more purchases.
2. Creative Social Media Content and Campaign
Be creative with your social media content and campaign for this year’s Black Friday. Start planning immediately and explore creative social media campaigns that can effectively engage your target audience. Think of interactive contests, user-generated content, attention-grabbing challenges with hashtags that will shake your industry, etc.
3. BlackFriday Pre-launch with Email or SMS Marketing
Wet the ground with Email or SMS Marketing. One mistake many vendors and businesses make is that they play catchup with Black Friday sales. That is not smart at all. Your customers may even see you as a copycat who is just trying hard to penetrate their wallets.
That is why you stay ahead of the game by sending warm up messages to tease them about Friday, you can also ask them ways you can make them feel special or gather ideas of what they have dreamt of buying all year but couldn’t. Bottomline is start preparing your customers’ mind for your Black Friday sales already, get them so excited that they can wait for you to launch your campaign!
4. Strategic Influencers Marketing and Small Giveaways
Leverage the power of influencer marketing and small giveaways in a way that subtly blends sales with consumer engagement. We all know that Nigerians love free stuff, even the richest among us cannot deny this. Who else can help you reach millions of new customers in a few hours with your giveaways? Influencers for sure. To get the best results, don’t just pay influencers to post for you and reward people who engage with you. Nah, that’s so 1999.
Think of creative ways to collaborate with influencers such as create content about your brand, promoting certain products or services and showing people how they use them over time. Then you can top it up with Black Friday discounts or giveaways to drive sales and engagement.
5. Personally Engaging and Surprising Your Customers
Hosting live Q&A sessions or virtual events where customers can interact with your brand in real-time creates a sense of community and fosters a stronger connection between your business and customers. Black Friday will make this conversation very special because you can ask them to buy certain products, do certain tasks or send your products as gifts to their loved ones so you can surprise them with mouth-watering gifts on your IG live session, for instance.
Honourable mention – Black Friday Bundle Offers
One of the most effective ways to maximize sales on Black Friday is by offering exclusive bundle discounts and offers to your customers. By providing them with special deals that they can’t find anywhere else, you create a sense of urgency and excitement that encourages them to make a purchase. Whether it’s a limited-time discount code or a buy-one-get-one-free offer, these exclusive promotions can help drive traffic to your website and increase conversions.
By combining related products or services into one discounted package, you can entice customers to spend more money while still feeling like they are getting a great deal. For example, if you sell beauty products, you could create a skincare bundle that includes a cleanser, moisturizer, and face mask at a discounted price. This not only increases the average order value but also encourages customers to try out multiple products from your range.
Don’t overthink the effort and money some of these ideas may cost. You don’t have to go at it alone. Reach out to complementary products and partners that you guys combine your offers in such a way that customers will buy from both of you and engage your businesses across online and offline channels. There is love in sharing, you know?
Let the love go round your customers and partners to make sure this year’s Black Friday yields a bountiful harvest of sales and profits across the board.
Yoodalo is a fast growing community-driven marketplace where vendors and service providers cannot only sell but seek meaningful collaborations that can help the ecosystem thrive. Leverage our vibrant community of SMEs, professionals and artisans to grow your business during this Black Friday and beyond. Get started now.